Skip to main content

Daikin opens 2 new Experience Centers in the Netherlands and Spain, now a total of 8 across Europe



Brussels, 3 July 2023 – Last month Daikin opened 2 new Experience Centers in Europe: a second Dutch location in Thialf, Heerenveen in the Netherlands and a first interactive and immersive AereXperience in Barcelona, Spain. As the demand for energy-efficient heating and cooling innovations is growing rapidly, consumers and installers have many questions, such as on installation costs and savings on running costs, or which heat pump or air conditioning innovation is a suitable match for their particular home. 

  • 1st Experience Center in Barcelona, Spain
  • 2nd Experience Center in Thialf, Heerenveen, the Netherlands, after 1st location in Breukelen
  • Adding up to a total of 8 Daikin Experience Centers in Europe (1 in Austria, 3 in Belgium, 1 in Hungary, 2 in the Netherlands and 1 in Spain)
Experience Center visual
Experience Center visual

See, feel and hear indoor climate innovations

Daikin has opened a total of 8 Experience Centers across Europe (Austria, Belgium, Hungary, Netherlands and Spain) to provide consumers and installers a premium customer experience where people can see, feel, touch and hear its energy-efficient heat pumps and/or air conditioning systems. In these multifunctional venues people get all the answers to their questions about indoor climate solutions.

The centres are sustainably built and multifunctional: consumers can experience Daikin's indoor climate innovations while installers can partake in informational sessions and receive practical training. The Experience Centers offer a place where everyone comes together. Consumers, installers but also, for example, installation partners on their own initiative with customers. The centres offer a place where installers and end users, business and private, enjoy a real experience that engages their senses: seeing, feeling and hearing the latest indoor climate innovations.

Interactive and immersive experience on future of air conditioning in Barcelona

In Barcelona the AireXperience by Daikin opened in June: an interactive experience, designed so that visitors can learn about the future of air conditioning. In an immersive way, consumers discover different ways to cool their homes through interactive elements. They learn how connected and energy-efficient cooling systems can help save energy and money through an energy consumption simulator.

AireXperience by Daikin can also be enjoyed virtually, thanks to the recreation of this venue in the Metaverse. By breaking down the barriers of physical spaces Daikin wants to transfer the future of air conditioning to wherever people are.

Experience Center visual
Experience Center visual

Increasing demand for energy-efficient innovations in the Netherlands

The newest Experience Center in Heerenveen, the Netherlands allows people to experience the latest innovations first-hand in the field of air conditioning, heat pumps, air treatment and refrigeration technology.

The demand for energy-efficient solutions has increased significantly in recent years. "In the residential market, the demand for air conditioning and heat pumps is greater than ever. The Dutch government’s stimulus measures, rising energy prices and sustainable awareness among consumers contribute to this," says Edwin Hoogerwerf, Director Daikin Netherlands.

Clear growth can also be observed in the commercial and industrial market segments. The centres inform these segments about the possibilities of Daikin refrigeration, climate and ventilation solutions. 

Iconic location in the Thialf ice skating stadium in Heerenveen

Since 2018, Daikin has been the main sponsor of the Royal Dutch Skating Association (KNSB) and active in the skating world. In the Thialf skating stadium in Heerenveen, Daikin opens its second Experience Center supplementing its first, successful location in Breukelen to meet the enormous need for reliable, smart and sustainable indoor climate solutions.

"Our brand awareness among consumers has increased significantly in recent years, partly due to our partnership with the KNSB,” explains Edwin Hoogerwerf, Director Daikin Netherlands. "Our new Daikin Experience Center in Thialf is a beautiful place where consumers can discover all our possibilities for gas-free heating and cooling and installers can gain important knowledge. Daikin is constantly evolving, the two centres also offer us a stage to present innovations to the market."

On June 23, speed skater Antoinette Rijpma - de Jong performed the official opening act in the presence of Daikin relations and employees and the press.

"As the main sponsor of KNSB, Daikin plays a prominent role in the skating world. The skating stadium Thialf in Heerenveen is therefore the perfect place to open a Daikin Experience Center", says Annemarie Rijpma - de Jong. 

Experience Center visual
Experience Center visual

About Daikin

Daikin Europe N.V.

Daikin Europe N.V. is a subsidiary of the global group Daikin Industries, and the leading provider of heating, cooling, ventilation, air purification and refrigeration (HVAC&R) technology in Europe, Middle East and Africa. Daikin designs, manufactures, and brings to market a broad portfolio of products, maintenance services as well as turnkey solutions for residential, commercial, and industrial purposes. To date Daikin Europe has over 13,700 employees across more than 57 consolidated subsidiaries. It has 14 manufacturing facilities based in Belgium, the Czech Republic, Germany, Italy, Spain, Austria, the United Kingdom, Turkey, the United Arab Emirates, and the Kingdom of Saudi Arabia. The headquarters of the Daikin Europe group are in Ostend, Belgium. The company was established in 1972, production in Europe started in 1973.


About Daikin Industries Ltd.

Daikin Industries was founded in 1924, in Osaka, Japan. The global group employs over 96,000 people worldwide and is the market leader for heat pump and air conditioning systems, as well as air filtration. It is the only manufacturer in the world that develops and manufactures heating, ventilation, air conditioning and refrigeration equipment, as well as refrigerants in-house. The company achieved € 28.2 billion sales turnover in fiscal year 2022 (1 April 2022 – 31 March 2023).

Read more on and


About Daikin Applied Europe S.p.A.

Daikin Applied Europe is based in Italy, in Ariccia (Rome). It is a subsidiary of Daikin Industries. It represents the competence centre in Europe for the design and production of chillers, heat pumps, air handling units, compressors and inverter drives. Daikin Applied Europe products are well appreciated all over the world, and cover cooling, heating and ventilation needs of many different buildings and applications. Its product portfolio goes from 10 to 11000 kW cooling capacity, and from 200 to 144000 m3/h of air flow for ventilation. The company has over 800 employees, and 3 manufacturing sites in Italy. More information at:


Contacts for futher information

For Media enquiries contact:

Charmaine Kimpton +44 7414 749973 or email the Daikin Newsbox


Media Contact for product inquiries Daikin Europe N.V.

Viader Kevin – T.:  Mail:

Media Contact for product inquiries Daikin Applied Europe S.p.A.

Gaetano Sanfelice – T.:  Mail:

Related articles

Find more information

Take a tour in our virtual showroom

Need help?

Find more information

Corporate Information

Need help?

Find more information

Corporate Information

Need help?

Looking for a new challenge?

Need help?