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Core Values, Group Philosophy & Corporate Ethics

Our Core Values

Absolute Credibility

We are committed to building relationships based on trust and openness with customers, colleagues, business partners, and communities.

Enterprising Management

We are committed to building the company through encouraging and rewarding the initiative and excellence of all employees.

Harmonious Personal Relations

We are committed to a workplace in which everyone works together with dedication to meet Daikin’s goals and challenges.

Our Purpose

“Our purpose is to provide comfort and security for all.

At Daikin, we believe in the infinite potential of people.

With our passion and innovative technologies,

we create a sustainable and bright future.”

Our Group Philosophy

Our Group Philosophy encompasses the fundamental mindset which everyone within the Daikin Group shares. It empowers our people to generate innovative ideas and proposals, make responsible judgements or decisions and take flexible actions in their work.

 

1. Resolve Social Issues and Enhance Corporate Value

Daikin will contribute to the sustainable development of society through solid business activities around the world.

With Air, integral to the global environment and the core of our business, we will commit to solving environmental and social issues while enhancing corporate value.

2. Create New Value by Anticipating Future Needs

Daikin will identify and realize the future needs of customers through deep insight into global trends and extensive marketing activities.

We will continue to create new value that gives fresh excitement and joy to our customers and society by providing high-quality products, materials, services, and solutions as a responsible manufacturer.

3. Realize a Better Society through Innovative Technologies

Daikin will create leading-edge technologies across all business areas and contribute to realizing a better society.

We will create new value and businesses by refining our core technologies around air quality, energy efficiency, and environmental solutions through collaborative innovation with our partners.

4. Take Action to Maintain Society's Trust

4.1 Be Transparent to Society and Build Mutual Development

Daikin observes all applicable laws and regulations, acts in accordance with the highest ethical standards, and conducts business based on fair competition, transparency, and accountability. By actively engaging in dialogue with external stakeholders, we aim to ensure their correct understanding of our management policies and corporate culture. At the same time, we are eager to learn from society and continue to grow together.

Daikin respects the diversity in the cultures and customs of the global communities where we operate. We fulfill our corporate social responsibilities by working closely and communicating proactively with local communities, and making our own unique contributions to support their future growth and prosperity. We aim to become a respected and trusted company.

4.2 Grow with our Business Partners

Daikin strongly promotes collaborative and trustworthy growth with our associates and strategic partners in all areas of management, including procurement, production, sales, and R&D. We meet each other's expectations in our respective positions, seeking to grow and develop together.

5. Think Globally and Be Flexible and Vibrant

Daikin Group Companies will share information and transfer know-how within our organization to develop and expand our respective businesses while creating effective synergies and harmony with a global perspective.

The relationship between Daikin Industries, Ltd. and the Group Companies will be flexible and adaptive to changing circumstances. Daikin Industries, Ltd. and Group Companies will ensure effective two-way communication and share frontline management information based on group-wide policies and rules. Group companies, which have a deeper understanding of their own businesses, will play active roles with self-initiatives, while Daikin Industries, Ltd. will support them to realize the future growth of Daikin Group globally.

6. Practice “People-Centered Management (PCM)” and Provide Challenging Opportunities

Daikin truly believes that “Each individual possesses infinite potential” and “The cumulative growth of all employees is the foundation for the company's development”. We have practiced PCM since Daikin was founded by bringing out the motivation and commitment of people and combining the strengths of each individual into the power of the organization.

With a belief in the inherent goodness of people, Daikin is fully committed to empowering them who are the source of our competitiveness and enabling them to take bold actions and seek growth.

6.1 Create an Open-minded Atmosphere and Provide Ambitious Challengers with More Opportunities

Daikin encourages an environment of deep and extensive discussions and “Flat and Fast management” to foster the motivation and commitment of each individual where the final decision is supported by all.

We do not criticize employees for forward-looking failures, value their caring attitude, and allow them vigorous challenges. We support those who take on challenges with high aspirations and give opportunities to those who contribute to the organization.

6.2 Value Empathy for Daikin Group Philosophy and Cherish the Pride and Joy of Being Part of the Daikin Group

Daikin believes that companies and individuals are drawn together in a relationship of mutual preference. We strive to create a harmonious environment where employees are proud to be a member of Daikin Group and share the joy, resulting in them having a greater sense of fulfillment in life.

In return, all employees are expected to act in accordance with Daikin Group Philosophy, have a sense of belonging, and work together to pursue our goals.

6.3 Promote and Respect Diversity Management

Daikin respects unique individualities and the differences among people, and fosters a fair environment where all employees unleash their potential, regardless of nationality, race, gender, culture, customs, beliefs etc.

We bring together diverse people who demonstrate their unique individualities and strengths and embrace healthy competition so that they will create new value and insights for the organization.

Corporate Ethics

Daikin’s Corporate Ethics are an expression of our fundamental values and represent a framework for decision-making. It is the personal responsibility and obligation of everyone within Daikin Europe to respect these high ethical and legal standards of conduct in both letter and spirit, whether they are imposed by law or not.

 

  1. Securing legal compliance.
  2. Providing safe, high-quality products and services anticipating the future needs of end-users.
  3. Conducting business operations based on the principles of fair competition.
  4. Practicing fair procurement by maintaining friendly yet challenging and competitive relations with suppliers.
  5. Respecting intellectual property and confidentiality of proprietary information.
  6. Timely and appropriate disclosing of corporate information.
  7. Being a company that aims to have minimal environmental impact. 
  8. Ensuring the safety of our operations.
  9. Cultivating a dynamic workplace that fosters pride and enthusiasm in each employee .
  10. Protecting corporate assets.
  11. Practicing moderation in entertainment and gift exchanges.
  12. Maintaining a firm attitude toward illegal, antisocial and unethical behaviour.

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