B2C Digital Conversion Manager

Ostend/Brussels -  Belgium

The Marketing & Customer department at Daikin Europe N.V. in Ostend & Brussels (Belgium) supports and directs the marketing & customer activities within the EMEA Region. This in close collaboration with our  affiliated companies within the different European countries.

Our digital conversion team has the important task to boost our brand awareness through various digital channels and to facilitate the online customer journey with as target to convert prospects into loyal customers. Do you have a passion for digital conversion and do SEO, SEA, A/B testing, CRO, marketing automation (including lead management) and content personalisation have no secrets for you than you are the person we are looking for to reinforce our digital conversion team.

This position is based in Brussels or Ostend but with frequent travel between the 2 sites.



Job content

As a senior digital conversion responsible you are leading the digital conversion section and are responsible for:

  • Strategic direction of our digital conversion efforts in the EMEA region
  • Developing & rolling out our brand-new B2C website and lead generation funnel
  • Putting a content management structure in place specifically towards B2C audience
  • Designing and setting up of digital conversion campaigns and SEA strategy together with your team and the Brand section
  • Optimising and implementing our lead management strategy and systems in close cooperation with affiliates and key stakeholders.
  • Defining and setting up a personalisation and marketing automation strategy focusing on B2C sales conversion.
  • Outsourcing and supervising projects of digital agencies.
  • Motivating and creating buy-in with all our stakeholders  (internal colleagues, affiliated companies and distributors) in order to optimize their digital marketing projects (mainly focusing on the B2B2C sales conversion & awareness funnel)
  • Manage, motivate and develop the digital conversion team (4 people)



  • Master degree in marketing and/or communications.
  • Strong people management skills
  • Being able to convey a vision & strategy and creating buy-in towards multiple stakeholders
  • Good knowledge about websites  (design and functionality) and digital marketing tools: SEO, SEA, analytics, marketing automation, personalisation, lead management.
  • Ideally you have experience with Content Management Systems (Adobe Experience Manager is a plus) and Sales Force Pardot system
  • You have experience with Analytics (Google Analytics).
  • You have good organizational & planning skills, experience in project management is a plus.
  • You are fluent in English, both written and verbal. Any other language is highly appreciated.
  • As you will operate in an international organisation, occasional travelling is part of the job.
  • Above all, you are a team player.

This is an excellent opportunity for a candidate looking for a challenging next step where you can hold responsibility for a successful brand.


Our offer

At Daikin, you can count on a varied job with an international market leader that stimulates its people to grow and to work together. We offer you an open ended contract. You will be given extensive training and will be well supported from the start. The position carries a competitive salary and a package of extra-legal benefits. A car can be part of the package.

Interested in joining our team?

Register yourself at

Just follow the instructions and your application will be automatically sent to u OR send your motivation and CV preferably by e-mail to


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