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Daikin Europe N.V., Zandvoordestraat 300, 8400 Oostende (Belgium)

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Daikin Italy and Fabric to present interactive Hot&Cold exhibition during Milan Design Week 2014

Daikin Air Conditioning Italy and Fabrica, Benetton Group's communication research centre, are hosting Hot&Cold, an interactive exhibition inviting visitors to participate in an immersive laboratory of hot and cold experiences, as part of this year’s Milan Design Week, from 8 to 13 April 2014.

Hot&Cold will provide a conceptual representation of temperature through a series of multi-sensory artistic and sculptural installations that give shape to air. The exhibition was conceived by an international team of young researchers at Fabrica for Daikin, the global leader in air conditioning. The event reflects Daikin’s international reputation for creating innovative products that blend design, efficient energy use and respect for nature and the environment.

Marco Dall’Ombra, Marketing Manager for Daikin Air Conditioning Italy, said: “Hot&Cold is a highly striking and appealing project, perhaps the most exciting highlight of the various initiatives organised to celebrate this year’s launch of Daikin Emura, our latest air conditioning system, which is a stylish icon and authentic example of cutting-edge industrial design.”

Exhibits include a kinetic installation in which moving feathers in a range of shapes, colours, and graphic patterns evoke the seasonal migration of exotic birds; and one featuring tropical plants that take shape in a series of ice compositions creating a path throughout the space. As part of the event, Moleskine, producer of the world-famous notebook, will also present Creative Climates, a three-dimensional journey through paper.

Sam Baron, Director of Design at Fabrica, added: “We conceived design as a practice that must communicate through form and function and an exchange between opposites in projects with universal appeal. These installations show how design sets out from an object and reaches towards sound, graphics and interactivity.”

Hot&Cold will run from 8 to 13 April 2014 at the Garage Milano in via Maiocchi 5/7, Milan. Opening times are 11:00 am – 9:00 pm. For more information, contact Alessandra Bassani at the Daikin Air Conditioning Italy Press Office on Tel: +39 02 8135541; Email: daikin@connexia.com; or Angela Quintavalle at the Fabrica Press Office on Tel: +39 0422 516209; Email: angela.quintavalle@fabrica.it

www.daikin.eu  
http://hotandcold.org


Editors’ notes:

About Daikin Europe N.V.
Daikin Europe N.V. is a wholly-owned subsidiary of Daikin Industries Limited and a major European producer of air conditioners, heating systems and refrigeration equipment, with approximately 5,500 employees throughout Europe and major manufacturing facilities based in Belgium, the Czech Republic, Germany, Italy, Turkey and the UK.

Globally, Daikin is renowned for its pioneering approach to product development and the unrivalled quality and versatility of its integrated solutions. With more than 50 years’ experience in the design and manufacture of heating and cooling technologies, Daikin is a market leader in heat pump technology.
www.daikin.eu

About Fabrica
Fabrica is a communication research centre. Located in Treviso, it is an integral part of the Benetton Group. Fabrica was established in 1994 and offers a one-year study scholarship to an extremely diverse international community of researchers studying design, communication, photography, interaction, video, music, journalism and media. Fabrica is based in a 17th Century villa that has been restored and enlarged by Japanese architect Tadao Ando.
www.fabrica.it